The State House Tourism Summit provided an opportunity to review the sector and give an update on how it is currently doing. It also showed the way forward with new, innovative considerations presented.
According to a recent survey conducted by Price Waterhouse Coopers (PwC), the tourism sector’s growth is forecast to show an average compound annual growth of 4.7 percent towards the end of 2016. However, the business and hospitality industry is helping to compensate for the shortfall in leisure tourists by providing Kenya with business customers. Corporate travel has been booming. Since the Third Quarter of 2014, it has been pretty stable and reliable with major conferences taking place in Kenya.
The Ministry of Tourism is in the process of developing the Tourism Strategy 2030, the blueprint which is premised on three pillars – Product Development and Diversification, Marketing, and Capacity Building, Training and Service.
In addition, Kenyan tourism operators are diversifying and expanding their source markets in order to grow the sector. The key markets thus far have been UK and US, but there is a lot of interest in Latin American, African and Asian markets.
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